Happy Valley star James Norton fronts Belstaff's autumn/winter 2020 campaign, The Road Less Travelled, modelling the British heritage fashion brand's new collection while 'exploring a path of self discovery' along the Dorset coast.

The brand shared the campaign video on Instagram, captioned 'Actor James Norton takes the road less travelled with Belstaff. Against the imposing Jurassic Coast in Dorset, England, @jginorton uncovers themes of adventure purpose and enduring value in our new collection for Autumn/Winter 20'.